The Biggest Misconception Business Owners Often Overlook.

In building a business and increasing sales, business owners are usually faced with one or more of the following challenges to face.

1. Small List.
Your list of potential customers / prospects may be small or even non-existent. Which means you may not have a database of potential customers / prospects that are enough for you to call to generate the turnover / profit you want.

2. Low Traffic.
Which means you don’t have enough traffic/visit to your website, to your offline store, to your landing page.

3. Low Conversion.
If you have enough traffic or visits but aren’t seeing as many leads and sales as you’d like, then you have a conversion problem. This means that what you have to offer does not attract your prospects to buy at all.

Many people think that their business will be able to grow if they can generate big traffic, and wonder how to generate big traffic?
Just like general products such as milk, if you want to buy milk then you can buy it at the supermarket.

And if you want to buy traffic, you can buy it at Traffic supermarkets namely Google and Facebook.

On Google, people do 3.5 billion searches per day.
Meanwhile, active users of Facebook and Instagram in Indonesia reach more than 100 million according to data on Google.

You can easily get traffic from these two tech giants.

But does that ensure that after you get big traffic i.e. big visits to your website, your offline store, your landing page, will also result in big conversions?
Answer: Mostly no..

With Google and Facebook and Instagram in it, you can reach millions to billions of people in a matter of hours.
You can bring traffic to your website/landing page in a matter of hours.

So you should have no problems in traffic..
The real problem is converting that traffic into actual sales using a system that generates profitable buying traffic.

If you want to get high value customers and grow your business to 100 million per month or more in revenue without spending 80 hours a week, then you need an automated lead generation system and lead conversion system that turns ads into profits.

If you can’t pay money to get new customers, then you don’t have a business.
You are simply displaying items in your shop and trying to sell them.

If you rely solely on free traffic, referrals and other free channels, then you don’t have a predictable and reliable way to grow your business.
But making a profit on the investment of paid advertising is like pulling levers and putting cash into your account. Predictable and repeatable and measurable.

It is proven from ancient times that the Advertising business never dies even though there are many free channels, the material is growing with more and more rich YouTubers from ads on their YouTube videos.

The right way of thinking about paid advertising is that advertising is an investment like an asset investment if done right.